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Research papers

Understanding the online panellist

This paper analyses the motivation of why people belong to online panels and provides an understanding of the dynamics of the relationship and the implications this may have for our industry. A survey of a UK panel has shown four distinct motivation...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Pete Comley
April 17, 2005
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Citation

Comley, P. (2005a, April 17). Understanding the online panellist. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-the-online-panellist


Research papers

Online access panel and effects on response rates with different types of incentives

The paper describes the most important parameters that influence the response rate of an online access panel.It also includes the results of a comparative study which analyses the dependency of click rates, drop out rates and finally response rates...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Boris von Heesen
April 17, 2005
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Citation

von Heesen, B. (2005a, April 17). Online access panel and effects on response rates with different types of incentives. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-access-panel-and-effects-on-response-rates-with-different-types-of-incentives


Research papers

The research industry's waning relationship with the respondent

This quantitative study of 802 survey responders and non-responders from around the world examines the general public’s acceptance of survey research. Key findings include: the importance of incentivization is increasing; poorly constructed...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: William MacElroy, Ed Erickson, Mary Monroe, Donna Victoria, Fred Bové
September 23, 2001
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Citation

MacElroy, Erickson, Monroe, Victoria and Bové (2001a, September 23). The research industry's waning relationship with the respondent. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-research-industry-s-waning-relationship-with-the-respondent


Research papers

Optimizing profitability through research amongst retail customers and staff

The study provided measures of the standing of W.H. Smith and its competition on specially-collected attitude dimensions. It also identified which aspects of the staff or the service they provide matter most to customers, and showed how the intensity...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Fred Y. Phillips, Robert Falconer
August 23, 1981
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Citation

Phillips and Falconer (1981a, August 23). Optimizing profitability through research amongst retail customers and staff. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/optimizing-profitability-through-research-amongst-retail-customers-and-staff